Outdoor Retailer Summer in Salt Lake City, Utah held in August has maxed out its current home at the Salt Palace Convention Center. One of the busiest shows in Condit’s calendar has launched a website to start conversations about a possible new location for the show.
Outdoor Retailer along with the Outdoor Industry Association, are “engaging the industry in a consultative and comprehensive approach to determine the best growth path and future for the semi-annual outdoor tradeshows,” according to OR show officials. A formal discussion period will launch within whats called the “Collective Voice” website. In the meantime find out more information at www.outdoorretailer.com/collective-voice. This is a destination for learning about the event’s history, along with a small list of venues within the nation that could host the current show (Summer or Winter – or both), while engaging in on-going discussion in a secure moderated on-line forum.
Condit’s client list at the show includes: Smartwool, Craghoppers, Point 6, Cascade Designs, La Sportiva, Exped and Filson.
Jenn Wilkinson from Smartwool commented, “The Salt Palace is too old and tired for this event, Salt Lake City lacks sufficient lodging to handle the attendees and exhibitors. A tie in to the Snow Show and the Winter Sports Market would mean huge costs savings and the location in Denver is brand appropriate for all of these. The location is central for most western travellers and the airport is a united hub and international link for overseas attendees. Smartwool votes for Denver.”
For more inforamtion on making your Outdoor Retailer Summer Show a success contact Condit Exhibits.
After partnering with Condit in February 2010 Level 3 has enjoyed an abundant run of shows over the past 2 years. This year at NAB 2012 in Las Vegas, Level 3 unveiled a new booth, designed and built by Condit Exhibits.
Among the booths many features, Jenny Segale, Condits Business Development Representative explained, was a portable HD camera mounted to the top of one of the workstations – this camera streamed a LIVE video feed from the show floor, accessible by connecting to a simple landing page online. This demonstration highlighted Level 3′s Vyvx Video Broadcasting Solutions and was a raging success at the show.
Melissa Bokovitz, Event Planner - Marketing for Level 3 enthused “Thank you Condit for all your help with NAB and the new booth. The show went very well and we got a lot of positive feedback on the booth.”
For more than 85 years, the NAB Show continues to be the essential destination for the broader-casting® professionals who share a passion for bringing content to life on any platform – even if they have to invent it. From creation to consumption, this is the place where possibilities become realities and Level 3 has more than proven that with their technology.
The NAB show comes back to Las Vegas in 2013 April 8 – 11.
Contact Condit Exhibits for more information on this project and how to create an exciting buzz for your trade show marketing.
The National Restaurant Association Show 2012 is the one place where 58,000 industry professionals from more than 100 countries can connect with 1,800 exhibitors. The National Restaurant Association Show is the only venue where both operators and suppliers can forge profitable business ties, and the forum that showcases world-class innovations, talent and strategy from accross the restaurant industry.
Laura Braafladt. Condit’s Senior Account Executive is working with two notable clients in Chicago. Stop by and check out their exhibits.
Numi Tea, booth 3478
Amy’s Kitchen Inc, booth 3685.
For more information on exhibits within the Restaurant and Natural Products Industry and Condit Exhibits contact:
Laura Braafladt
p: +1 800.541.6308
e: [email protected]
Condit Exhibits has been very lucky in adding two new members to its team in Denver.
Laura Sheedy joins the design team and has become part of the Condit family in just a few short weeks. Laura grew up in South Florida and attended the University of Florida where she received a Bachelar of Design in Architecture. After graduating, she moved to New York City and lived there for 5 years before relocating to Colorado. While in NYC she gained strong design experience in Exhibits, Events, Costumes, Set and Props, as well as Installations and Event Management. Laura is an artist and designer. She loves creating innovative designs in a plethora of mediums. Laura is passionate about design, people and creative innovation and is excited about bringing this to the Condit Design Team.
Another amazing addition to the Condit family is Nicole Silva, fresh on the scene from entertainment and tradeshow mecca, Las Vegas, Nevada, Nicole brings a wealth of more than 8 years of tradeshow marketing experience to Condit’s Account Management team. Originally from Washington State, Nicole has global tradeshow experience including managing more than 20,000ft² of exhibit and meeting space with a $2 million budget. Her enthusiasm for designing creative concepts and quality exhibits motivates her to “go big or go home” coming from past experiences working an average of 60 shows annually. When she isn’t planning a unique Condit Exhibit she’s living life to the fullest outdoors, on the water, travelling to new places and making fun memories with friends.
Laura Sheedy and Nicole Silva
Condit Exhibits today announced the expansion of their main offices and warehousing facilities into a newly designed space in downtown Denver. The added space meets both the physical requirements to maintain future growth and also adds synergies to Condit’s business operations, creative design, and warehousing teams.
The new office opens at an opportune time as Condit’s president, Mike McGowan, noted that the current facilities are “bursting at the seams” due to the substantial growth Condit has experienced the past few years building custom trade show exhibits and structures. Richard Raedeke, VP of Operations, noted “we’ll be growing together at our new facility and the added collaboration between our team members is only going to improve our already highly lauded client experience.” This is the third such move in Condit’s near 70-year history to keep up with expansion and business growth.
Condit Exhibits began serving clients in the Denver area as a family run company in 1945 with a small storefront on Colfax and three artists. While Condit had expanded to over a dozen talented individuals by the mid 1960’s, it was clear a new facility was needed to accommodate the continued growth of the business. In 1976, Condit Exhibits opened the doors at its current location at 500 W. Tennessee Ave. expanding its footprint in downtown Denver. Fast forward to today, Condit Exhibits utilizes over 87,000 sq/ft of space and is still growing rapidly as the top Denver trade show exhibit company. It became clear to both Condit’s President, as well as its VP of Operations, that bringing everything together under a “new roof, and a big roof at that” was required to continue Condit’s expansion.
After an exhaustive search of the greater Denver area, Condit found a building that not just suited their physical requirements but also a location which would create the least impact on their people.
The new facility is located at the Colorado Trade Center on 5151 Bannock Street and covers 108,000 sq/ft, providing ample space for current operations and an opportunity to double in size when future business requires it. Condit is currently retrofitting the space to maintain the same trendy, cool culture and function so synonymous with their main office on Tennessee Ave. A move of this magnitude requires a great deal of care and the process is detailed below:
- Stage 1: April, 2012 – The warehouse and trade show exhibit services operations will be transitioning into the new facility. Condit’s planning team have already staged the move and have ensured ample time and support to make the move as smooth as possible.
- Stage 2: Q4-2012 & Q1-2013 – The main offices and manufacturing operations will move into the newly retrofitted/remodeled office space. The remodel itself is being coordinated with Condit’s creative design team to ensure the infrastructure and space truly captures the Condit feel.
The Condit team looks forward to the move and the ability to better serve their clients at the new office.
Condit is honored to have worked on this fantastic show at the Denver Art Museum, building and installing the full range of display platforms for the exhibit that will be travelling the world.
Yves Saint Laurent: The Retrospective is by the Foundation Pierre Bergé-Yves Saint Laurent in collaboration with the Denver Art Museum. This exciting new tour is not only coming to Denver but is travelling the world showing off the designers 40 years of creativity. The DAM will be the only United States venue for the exhibition.
Find out more from the Denver Post then go down to the Denver Art Museum and check it out from Sunday March 25 – July 8.
For interpretive, museum and permanent displays please contact:
Kari Grestini
p: 303.698.3972
e: [email protected]
After a brief spell covering the reception desk at Condit, Corinne quickly made it known she wanted to be a permanent part of the family here in Denver. The departure of Mary Matey from the finance team opened up a position in which Corinne was the ideal candidate to fill.
Corinne will take over the position as Accounting Assistant once Mary hangs up her hat after seven years with Condit and retires at the end of the month.
Corinne currently lives in Westminster with her husband Mike and is a 4th generation Colorado native. In her spare time she volunteers at the Growing Home food pantry in Westminster and the Transitional Housing Assistance program for struggling or homeless families. Mike also volunteers his time with the Guardian Angels of Denver patrolling the streets of downtown Denver and assisting Districts 1 and 6 of the Denver Police Department.
Corinne’s talents include photography, DIY projects, and scrap booking. She puts her accounting skills into practice being part of the Edelweiss Karnevals Gesellschaft (EDKAG for short) which is the German Mardi Gras activity group of the T.E.V. Edelweiss Club in Commerce City as their treasurer.
When asked about her new role at Condit, Corinne commented, “I love planning events and making an idea come to life. I am very much looking forward to learning all about the exhibit and convention business. This industry is very new to me but I am sure I will fit right in.”
Corinne is continuing to study outside of work and plans to complete her accounting degree in the coming months.
Having had considerable experience as a Tradeshow Marketing Manager I can certainly relate to the 7 Deadly Sins of Tradeshow Marketing.
http:// www.tsnn.com/news-blogs/7-deadly-sins-tradeshow-marketing-and-how-avoid-them
Lack of preparation and attention to detail do not make for a successful show. Poor pre-show marketing, the booth not being representative of the product you sell, packing up before the show is over, staff being unprepared or nursing hangovers and not being attentive to customer’s needs is a recipe for disaster. Avoiding bad practice and developing a consistent level of good practice can help attract a high flow of new customers to your booth. This will also help ensure existing clients are satisfied and happy with the level of service they expect and receive.
One of Condit’s clients understands the values and benefits of adhering to good practices and avoiding the pitfalls. In order to ensure a successful and lucrative experience at the show they adhere to the following:
Pre-Show Planning and Marketing:
Pre-show marketing not only informs your existing customers that you will be attending a tradeshow but can draw a high flow of new customers to the booth. Starting your pre-show marketing months in advance is always a great idea.
Placing ads in tradeshow publications featuring your latest press release, using Twitter and Facebook, and holding weekly meetings with your internal team to ensure everyone is accountable for the show’s success are all keys to great pre-show planning. So often people assume that things will get done and they don’t.
Preparation:
Hold weekly meetings with Condit to ensure everything is planned, detailed, and ready for the show.
Ensure your contractors leave enough time to dress out your booth. Set arrival deadlines so you can get into the booth to merchandise without interference.
Personal touches – a few green plants go a long way.
Fresh coffee and cookies work wonders.
Branding on the stand is key – make your brand a destination.
Offer a product giveaway or prize.
Show Etiquette:
Book meetings at certain “work/sell” stations – don’t take up valuable meeting space for an informal chat.
Ensure people stick to their designated work zone.
Ensure booth staff members eat and drink behind the scenes.
Always keep reception clutter free; company representatives should be in branded clothing, and wearing name badges, good manners and attention to personal hygiene are paramount.
Use glass and china, not plastic and paper when serving customers.
Snacks and treats offered should be of a high quality.
Considerable show experience has established that whatever the product, wherever the country, whatever the industry, avoiding these deadly sins and creating even more good practices of your own equals success.
Another successful show for Condit ended this week in Munich, Germany. Ispo, one of the leading international sports business
tradeshows, welcomed over 80,000 visitors from 100 countries. Over 2,000 international exhibitors presented a complete selection of sporting goods, athletic footwear and fashions from the Outdoor, Ski, Action and Performance Sports industry. http://www.ispo.com/prj_52/view/
With three clients at ISPO 2012, Condit Europe worked tirelessly with Smartwool, Nathan Performance Gear and Outdoor Research on a very successful show.
Richard Codgbrook, Smartwool European Marketing Manager expressed his satisfaction when he said “Smartwool have had one of the most successful and busiest ISPO’s to date, with a record number of visitors onto is stand. This has been down to the thought-out full planning, design and execution by Condit Exhibits who have worked hard on producing a first class service. Their EU contact Ali Bergstrand is a key player in the Condit team to help ensure global standards and objectives are met. A great team to work with and much appreciated support and help to make ISPO 2012 such a roaring success”.
Josh Fishbein, International Account Executive from Nathan Performance Gear reflecting on the positive partnership between Condit and Nathan said “Nathan Performace Gear – the world leader of performance accessories – partnered with Condit to launch a new European tradeshow presence starting at this year’s ISPO show. After an extensive RFP and design process, Condit stood out as the superior vendor in strategic, creative and logistical capabilities to partner with for our most important events in the EMEA region. The show was a big success and we received rave reviews of the booth from our existing and prospective clients”.
With over 10 years’ positive experience in the Outdoor industry worldwide, Condit is looking forward to continued success throughout 2012 in partnership with its current and prospective clients.
Looking forward to seeing you at:
OutDoor 2012, Friedrichshafen, Germany. 12th – 15th July http://www.outdoor-show.com/
Outdoor Retailer Summer, 2012. Salt Lake City, Utah 2nd– 5th August http://www.outdoorretailer.com/summer-market/
This past year, Terumo bought CaridianBCT. Terumo is a Japanese company that specializes in the medical technology field. The marketing team at TerumoBCT needed to launch their new name at AABB which is a big industry event.
A few challenges to overcome to prepare for AABB:
- CaridianBCT had booked a 40 X 60 space.
- Terumo had booked a 30 x 40 space.
- How to effectively rebrand the CaradianBCT & Terumo properties for the AABB event.
- Build industry buzz and excitement with employees, customers and attendees.
Jeff Thomas, Condit Exhibit’s Senior Account Executive, is no stranger to helping companies through this type of quandary. He sat down with their marketing team to understand their objectives and goals. Working along side Condit’s creative department, they came up with a plan to rebrand the booth and combine the two companies exhibit spaces. Working with AABB, TerumoBCT was able to combine their exhibit space into a large presence.
Jeff continued to work with their marketing team and the Condit staff to determine the best design elements to create an effective space that would be talked about during and after the event. CaridianBCT typically had larger products and Terumo has smaller products all of which are used in the blood banking industry.
Having a strong design team is essential to developing ways to present any product but even more critical during a merger of companies products and services. Jeff worked closely with Terumo to understand their product display requirements by becoming familiar with actual product delivered to Condit. Rebranding existing exhibit properties from a merged organization included: new graphics, product display opportunities and use of the CaridianBCT double deck.
Show Opening:
The timing of the acquisition announcement tied in well with the opening of AABB. One of the key objectives was to create a buzz at AABB. This was done by using a kabuki drop.
A Kabuki drop is a technique (generally used in Theatre and Special Events) where a drape or other lightweight fabric is quickly dropped from the ceiling to reveal the exhibit and employees. The entire space of the TerumoBCT exhibit space was draped from floor to ceiling.
David Perez, President of TerumoBCT , with over 100 employees stood in the booth space. Mr. Perez stood on the upper deck behind the curtain. Thanking attendees for coming and announcing the launch. After a brief introduction the countdown begin. The Kabuki was dropped unveiling the new brand, properties and employees.
Here a couple of pictures of inside the TerumoBCT exhibit prior to the Kubuki drop and after the drop.
A lot of hard work from TerumoBCT and Condit went into creating this experience at AABB.
Lisa Hayes of TerumoBCT stated it well:
“Words cannot capture my sincere gratitude for each of you. I believe the entire event was a true success based on our entire team collaborating and delivering, but a significant part of that success was a direct result of each of you, your hard work, diligence and professionalism during the week to make everything seem effortless. I’m proud and honored to be your colleague and teammate!”
Contact Condit Exhbits for more information on this project and how to create exciting buzz for your trade show marketing.
