| |
Imagination and experience
form the foundation of our custom exhibits. Our rich creative
team draws inspiration from their proven expertise in various fields
such as architecture, environmental graphics, and interior set design.
Their combined talents result in custom presentations that include
image collage; bubble diagrams; conceptual line drawings; computer-generated
renderings; and fully animated, virtual walk-throughs. |
|
Objective
Effectively
position Gambro BCT as an integrated blood solutions company. Additional
goals were to improve lead generations and incorporate a business theater
into the booth that would attract attendees and create a buzz.
Solution
To
display Gambro's extensive product lines, multiple workstations connected
by curved headers were placed around the booth's perimeter. Large,
back-lit graphics and plasma screens communicated product benefits to
show attendees; and greater prospect lead generations were secured through
and an interactive theater and the innovative Get FeedbackTM system.
|
