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Imagination and experience
form the foundation of our custom exhibits. Our rich creative
team draws inspiration from their proven expertise in various fields
such as architecture, environmental graphics, and interior set design.
Their combined talents result in custom presentations that include
image collage; bubble diagrams; conceptual line drawings; computer-generated
renderings; and fully animated, virtual walk-throughs. |
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Objective
Replace existing booth
properties with lighter, easy-to-assemble units. Also,
position Outdoor Research as the equipment choice of those "in the
know," while emphasizing core product benefits such as technical superiority
and infinite durability.
Solution
Aluminum,
tension-fabric logo signs coupled with open, airy workstations and
display areas reduced shipping weight and assembly times. Product
benefits were emphasized with a straightforward booth design that allowed
clients hands-on room to investigate products with minimal interference.
An informal lounge within the booth enabled buyers to ask questions and
mingle with staff.
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