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Imagination and experience
form the foundation of our custom exhibits. Our rich creative
team draws inspiration from their proven expertise in various fields
such as architecture, environmental graphics, and interior set design.
Their combined talents result in custom presentations that include
image collage; bubble diagrams; conceptual line drawings; computer-generated
renderings; and fully animated, virtual walk-throughs. |
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Objective
Grow from a 30'X30'
to a 40'X40' booth on a very limited budget while creating a more open,
inviting environment. Also,
incorporate TV Guide's new image and logo design into the booth,
while skillfully utilizing graphics to place greater focus on individual
products.
Solution
By
rearranging components and combining 75% of TV Guide's old booth
with rental properties, Condit created a larger booth that was spacious
and engaging with a brand new look. Strategic
video presentations and a very focused use of graphics drew individualized
attention to specific brand identities.
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