With three clients at ISPO 2012, Condit Europe worked tirelessly with Smartwool, Nathan Performance Gear and Outdoor Research on a very successful show.

Richard Codgbrook, Smartwool European Marketing Manager expressed his satisfaction when he said  “Smartwool have had one of the most successful and busiest ISPO’s to date, with a record number of visitors onto is stand.  This has been down to the thought-out full planning, design and execution by Condit Exhibits who have worked hard on producing a first class service.  Their EU contact Ali Bergstrand is a key player in the Condit team to help ensure global standards and objectives are met.  A great team to work with and much appreciated support  and help to make ISPO 2012 such a roaring success”. 

Josh Fishbein, International Account Executive from Nathan Performance Gear reflecting on the positive partnership between Condit and Nathan said “Nathan Performace Gear – the world leader of performance accessories – partnered with Condit to launch a new European tradeshow presence starting at this year’s ISPO show. After an extensive RFP and design process, Condit stood out as the superior vendor in strategic, creative and logistical capabilities to partner with for our most important events in the EMEA region. The show was a big success and we received rave reviews of the booth from our existing and prospective clients”.

With over 10 years’ positive experience in the Outdoor industry worldwide, Condit is looking forward to continued success throughout 2012 in partnership with its current and prospective clients.

Looking forward to seeing you at:

OutDoor 2012, Friedrichshafen, Germany. 12^th – 15^th July http://www.outdoor-show.com/

Outdoor Retailer Summer, 2012. Salt Lake City, Utah 2^nd– 5^th August http://www.outdoorretailer.com/summer-market/

Just wanted to forward this note to you. Kevin has done an amazing job working with my team to get us all of the images we need in order to push-through our vision of the events we execute. His creativity and energy around the products we’ve worked on recently has been stellar! We’ve pressed both Kevin and Jeff on timelines and last minute requests that are necessary to move forward and they’ve both been incredibly accommodating.

Thank you for all that Condit does for us! We are so happy to have you as a partner!

Sincerely,

Jessica Farlow, CMP
Trade Show Manager
WhiteWave Foods

A few challenges to overcome to prepare for AABB:

• CaridianBCT had booked a 40 X 60 space.
• Terumo had booked a 30 x 40 space.
• How to effectively rebrand the CaradianBCT & Terumo properties for the AABB event.
• Build industry buzz and excitement with employees, customers and attendees.

Jeff Thomas, Condit Exhibit’s Senior Account Executive, is no stranger to helping companies through this type of quandary.  He sat down with their marketing team to understand their objectives and goals. Working along side Condit’s creative department, they came up with a plan to rebrand the booth and combine the two companies exhibit spaces.  Working with AABB, TerumoBCT was able to combine their exhibit space into a large presence.

Jeff continued to work with their marketing team and the Condit staff to determine the best design elements to create an effective space that would be talked about during and after the event.  CaridianBCT typically had larger products and Terumo has smaller products all of which are used in the blood banking industry.

Having a strong design team is essential to developing ways to present any product but even more critical during a merger of companies products and services.  Jeff worked closely with Terumo to understand their product display requirements by becoming familiar with actual product delivered to Condit.  Rebranding existing exhibit properties from a merged organization included:  new graphics, product display opportunities and  use of the  CaridianBCT double deck.

Show Opening:  
The timing of the acquisition announcement tied in well with the opening of AABB.  One of the key objectives was to create a buzz at AABB. This was done by using a kabuki drop.

A Kabuki drop is a technique (generally used in Theatre and Special Events) where a drape or other lightweight fabric is quickly dropped from the ceiling to reveal the exhibit and employees. The entire space of the TerumoBCT exhibit space was draped from floor to ceiling.

David Perez, President of TerumoBCT , with over 100 employees stood in the booth space.  Mr. Perez stood on the upper deck behind the curtain. Thanking attendees for coming and announcing the launch. After a brief introduction the countdown begin.  The Kabuki was dropped unveiling the new brand, properties and employees.

Here a couple of pictures of inside the TerumoBCT exhibit prior to the Kubuki drop and after the drop.

A lot of hard work from TerumoBCT and Condit went into creating this experience at AABB.

Lisa Hayes of TerumoBCT stated it well:

“Words cannot capture my sincere gratitude for each of you.  I believe the entire event was a true success based on our entire team collaborating and delivering, but a significant part of that success was a direct result of each of you, your hard work, diligence and professionalism during the week to make everything seem effortless.  I’m proud and honored to be your colleague and teammate!”

Contact Condit Exhbits for more information on this project and how to create exciting buzz for your trade show marketing.

1 year out:  Set your strategy

• Determine how your trade show marketing plan fits into your sales and marketing strategy and budget.
• Explore the events that best fit your goals.

9 to 12 Months Before Show: Enhance your plan

• Work with the sales team to develop specific goals for your trade show schedule. Typical goals includes sales, leads and PR.
• Enhance your trade show plan. Most companies divide the plan into three buckets. 1 Pre-show 2. Show and 3. Post Show.

6 to 9 Months Before Show: Booth design

• Start working on the design of your trade show booth.
• Do you have a theme for the show that matches our marketing strategy? Do you have a strong call to action?
• Review promotional items, literature and marketing materials that will be needed.

3 to 6 Months Before Show: Orders and reservations

• This is the time to order your promotional items as it can take time to source and customize your order.
• Confirm timeline with your exhibit company and review show regulations.
• Start to work on who will work the booth.
• This is a good time to think about scheduling dinner and meeting space as many places fill up very quickly.

1 to 3 Months Before Show: The final stage

• Put together the necessary information you will use to follow up with leads after the show. Many times this is not thought of in advance of the show.
•  Continue pre-show marketing activities which can include email, mailers and phone calls.
• Confirm travel arrangements.

Final Days before show: Training and confirmations

• Does the sales team have their 15-30 second commercial memorized?
• Are there any last minute details to confirm with your exhibit company?

AFTER the Show: Make a sale!

• Launch your post show plan.
• Review all budgetary items.
• Review leads and send information.
• Schedule a post show meeting within 1 week after the show to discuss all aspects of the show and determine if this is a worthwhile event to attend.

This shows us that trade shows are perceived as a very useful tactic and increases year over year.  Developing an effective trade show marketing plan that includes a well designed trade show booth is key to reaching your companies revenue goals.

Marketers are updating their trade show assets along with including the proper pre-show marketing activities such as email, direct mail and social media.

Here is an interesting chart by Marketing Sherpa indicating the allocation of B2B marketing spend by company size. Whether you are a small, medium or large company, trade shows continue to outpace other marketing tactics.

We invite you to talk to us at Condit Exhibits to see how we can help you reach your marketing and sales goals.

Trade show marketing spend tops the list

Condit Exhibits is pleased to announce the addition of an innovative temporary structure technology to the company’s expanding rental portfolio, event and trade show product offerings.

Commonly utilized at exhibitions, trade shows, product launches and sporting events all over the world, temporary structures allow unparalleled flexibility and creativity. To compliment the structure and all of its capabilities, Condit Exhibits offers a flexible menu of exhibit and event services to help clients develop a complete experience. Temporary structures allow for the creation of unique hospitality experiences, meeting spaces, VIP lounges, and permanent and semi-permanent environments designed to match clients’ needs without the cost of a custom structure.
Like most modular structures, these are built from the ground up. The Condit temporary structure features an all-terrain, load-bearing floor that can be installed over virtually any surface. Once placed, the rest of the system simply clips into position without the use of additional hardware. Installation is quick and the final product has no equal. The creativity and versatility this structure offers during the design process allows for unlimited options when it comes to developing a structure specific to the environment and the brand.

Standard features of temporary structures include:

• Structure heights ranging from a single story (9’) up to four stories (39’) in overall height
• System can accommodate small and large footprints and still achieve maximum heights
• Smart Roof System offers the ability to create open spaces with minimal internal support
• Waterproof, flat roof system doubles as a viewing balcony with branding upgrade options
• Wall panels come standard as horizontal or vertical and can reach widths up to 3m (9.5’) overall
• Wall choices include multiple colors of glass or solid walls, as well as graphic mural options
• Ceilings can be simple, cost-effective fabric or finished acoustical ceiling tiles
• Skirting comes as vinyl or the preferred solid panels that enhance the look of your structure
• All structural beams are constructed from extruded aluminum creating a lightweight but incredibly strong structure able to withstand all elements.
• Standard ADA approved staircases are available along with a variety of custom staircase options.

Sky Curl, International Business Director at Condit Exhibits and an innovator in the exhibit technology field, was instrumental in bringing the Space Building System to the US market. “We are proud to announce the addition of this innovative technology in temporary structures to our portfolio. Temporary Structures by Condit are designed and built to create unique brand experiences at events; trade shows, exhibitions and hospitality environments all over the world. Offering this incredible product as part of our standard inventory puts Condit Structures in a temporary rental category all on its own” said Curl.

ABOUT CONDIT EXHIBITS:

Condit Exhibits leverages its international footprint and the insights and experiences developed over its 60-year history to assist global clients with all of their exhibition challenges. By staying on the bleeding edge of the trade show and exhibit industry, Condit Exhibits can design and build multi-dimensional custom exhibits, environments, studios, and digital spaces. With locations in Denver, Seattle, Las Vegas, and the United Kingdom, Condit Exhibits specializes in the design, fabrication, management, and installation of trade show exhibits, exhibitions, events, museum exhibits, visitor centers, real estate sales centers, television studio sets, corporate lobbies, kiosks, and three dimensional marketing environments of any kind. For more information, call +1.800.541.6308

View this Press Release on PR Web.

Designing all the components of the store to match the brand is one of the keys to success. Once designed, everything was fabricated at the Condit facility. Stands and equipment were fabricated in Condit’s metal shop.

Boardlife even used beetle kill lumber for the counter tops.

More on this story can be viewed on the Where in Town segment on 9News.  Also check out the video of Greg Moss touring BoardLife.

For more information on BoardLife, visit http://www.boardlifeusa.com/.

The trade show sector continues to grow and posts its fifth straight quarter of growth.

As stated in B to B Magazine: “The number of trade show attendees jumped 3.7% in the third quarter, according to the index. Additionally, the number of exhibitors (3.6%) and inflation-adjusted revenue (1.4%) both increased. Net square footage grew 1.9%.”

Read entire article here at B to B magazine.

I have always believed strongly in trade show marketing and the ability of businesses to meet with people directly. Updating and expanding your trade show exhibit only helps generate demand and revenue. As you plan for the upcoming year, think about how you want to be perceived. Does your exhibit reflect this perception?

It might be time to take inventory of your exhibit brand and be prepared for continued growth.

Visit Condit Exhibits for more information.